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Header bidding removes the need for having too many SDKs in an app. While the auction mechanisms remain more or less the same, it’s the way that in-app header bidding manages partners that makes all the difference. SDKs are at the core of the programmatic ads, both the waterfall and in-app header bidding rely on talking to ad networks.
#WHAT IS G MON APP SOFTWARE#
Since there is no header to insert JavaScript code into, apps use software development kits (SDKs) to get all the plugins necessary to communicate with servers. Headers are limited to browsers, which is why we had to wait for so long to get an appropriate header bidding iteration for mobile apps. In-app header bidding, despite the identical name, has nothing to do with headers. As you may already know, a header contains metadata and code that needs to be loaded in before the body of a webpage can appear to the user.īut how does that translate to in-app environments and what does it mean for app publishers? Quick definitions All that the publisher needs to do to implement header bidding is to put JavaScript code within the header tag of any given page, hence the name of the method. The idea behind header bidding is quite simple all ad exchanges and demand sources compete for the publisher’s inventory in the auction at the same time. Starting in 2015, this technology has made the programmatic industry landscape stronger and enabled publishers to generate more revenue. Header bidding has already proven to be a successful web monetization option on desktop and even mobile browsers.